From the Treatment Room to Your Daily Ritual: The Corrective Skin Story

From the Treatment Room to Your Daily Ritual: The Corrective Skin Story

Corrective Skin is an aesthetician-founded, female-owned skincare brand created in Salt Lake City more than 30 years ago. What began with founder Gale Roberts developing professional skincare formulas for her treatment-room clients has grown into a mother-and-daughter brand led by master aesthetician Kelly Brown. Our story is rooted in professional experience, thoughtfully formulated skincare and a belief that visible results should never come at the expense of skin comfort.

The story of Corrective Skin is deeply personal to me. I am the daughter of our original founder, Gale Roberts, and this brand has been part of my life since I was a young girl.

Long before I became a master aesthetician myself, I watched my mother take an idea and slowly turn it into something real. I saw the earliest experiments, the lessons, the challenges and the determination that ultimately became Corrective Skin.

Today, when someone discovers our products online, leaves a review or makes Corrective Skin part of their daily ritual, they are becoming part of a story that began more than 30 years ago in a treatment room in Salt Lake City.

Before Corrective Skin

Before my mother became an aesthetician, she was a hairstylist. That experience taught her something that would ultimately shape the philosophy behind Corrective Skin.

She would find a professional product she loved and rely on it to create a certain result for her clients. Then the manufacturer would change the formula. Ingredients would be replaced, the performance would change and suddenly it was no longer the same product she had trusted.

When she entered the world of aesthetics, she knew she wanted something different. Skincare products are among the most important tools an aesthetician has, and she wanted greater control over the quality, integrity and consistency of the formulas she used on her clients.

So she began learning how to custom blend and develop products herself.

Her first attempts were small and hands on, but she quickly understood that creating sophisticated skincare required more than an idea and a mixing bowl. It required professional cosmetic chemists, qualified manufacturing laboratories, careful sourcing, stability and a true understanding of how ingredients work together.

That realization did not discourage her. 

It gave her direction.

The Formula That Started It All

The first proprietary Corrective Skin formulation was our EGF Cream.

Gale became fascinated by epidermal growth factors and the science of cellular communication. She saw its potential within a carefully designed formula for the visible signs of aging and began working to create a cream that combined EGF with moisturizing, soothing and antioxidant support.

That formula became our hero product. Over time, it also became the favorite of many of our longtime clients.

Like all of our products, EGF Cream has continued to evolve as ingredient science, formulation technology and packaging have advanced. What has never changed is the intention behind it: to create a beautiful, sophisticated product that delivers a luxurious experience while helping the skin look smoother, healthier and more resilient.

It was the beginning of Corrective Skin and remains the heart of the brand today.

Growing Up With the Brand

I had a front row seat as my mother built her aesthetics practice and created a loyal community in Salt Lake City.

I watched clients come to her because they trusted her knowledge, her honesty and the results they could see in their skin. In those early years, growth happened almost entirely through word of mouth. One woman would see a change in her friend’s skin and ask, “What are you doing differently?” That question would lead her to us.

By the time I was in high school and preparing for college, my mother suggested that I apprentice under her. I already loved the products and the world she had created, so the decision felt natural.

What began as an apprenticeship became the perfect fit for me. Even after graduating from college, aesthetics remained the work I wanted to do. Over the years, my mother and I treated thousands of faces together. We cared for generations of families and followed our clients through changing seasons of their skin and their lives.

That experience shaped the way I understand skincare. Skin is personal. It changes with age, hormones, environment, stress and life itself. A formula can be scientifically sophisticated, but the person using it must always remain at the center of the conversation.

Desert Born and Desert Proven

Corrective Skin was born in Salt Lake City, where the high altitude and dry desert climate can be especially demanding on the skin.

Many of the clients we treated experienced dryness, dehydration, sensitivity and a weakened feeling barrier. They still wanted visible results, but their skin could not thrive on aggressive products that left it feeling stripped or compromised.

That reality helped define our approach. We wanted performance focused formulas that addressed visible concerns such as fine lines, uneven tone, breakouts, rough texture and loss of firmness while still respecting the skin’s need for moisture, comfort and support.

We often say that if a skincare routine can perform beautifully in the desert, it can travel almost anywhere.

That is what “Desert Born, Desert Proven” means to us. It is more than a location. It is a formulation philosophy shaped by real skin, real clients and decades of professional experience.

From the Treatment Room to the Bathroom Mirror

For many years, my role as an aesthetician and my role within the product company existed side by side. But both require enormous care, attention and time.

Over the past year and a half, I have stepped back from working behind the chair so I can give Corrective Skin the focus it needs to grow beyond our treatment rooms.

That transition has allowed me to see the brand from an entirely new perspective.

The results and loyalty we witnessed in the clinic are now showing up in the routines of customers we may never meet in person. Women are discovering Corrective Skin through our website, Amazon, TikTok and our growing community of creators. They are using the products in their own bathrooms and making them part of the rituals through which they care for themselves every day.

Our EGF Cream holds a rating of approximately 4.9 stars on the Corrective Skin website, with more than 50 customer reviews, and our other products continue to receive overwhelmingly positive feedback across our sales channels.

To us, those reviews are more than numbers. They represent people trusting a family created brand with something as personal as their skin.

Why Formulation Integrity Matters

Corrective Skin has never been about chasing a trend or putting our name on a standard formula.

Our products were created through years of professional experience and refined around the needs we repeatedly saw in the treatment room. We use technologies such as liposomal delivery and ingredient encapsulation when they meaningfully support delicate or performance focused ingredients. We pair those technologies with antioxidants, peptides, botanical extracts, moisturizers and other carefully selected ingredients to create balanced formulas.

For decades, firsthand experience and word of mouth built the trust behind Corrective Skin. As we introduce the brand to a larger audience, we understand that customers who have never sat in our treatment room need additional ways to evaluate that trust.

That is why clinical testing represents an important next step for us. We have spent 30 years observing how these formulas perform in professional practice and listening to the people who use them. Now we are working toward adding formal testing and measurable data to that history of experience.

For us, science and personal connection are not opposites. They belong together.

Who We Create For

The truth is that many different people can benefit from a thoughtful skincare routine, but Corrective Skin has a special understanding of women navigating change.

We formulate for people living in dry climates and for anyone whose skin feels depleted, uncomfortable or easily overwhelmed. We also formulate for women beginning to notice changes in firmness, hydration, texture, fine lines, pigmentation or hormonally influenced breakouts.

Our goal is not to fight aging or make women feel that they need to look younger. It is to help the skin look and feel its best as it changes.

We believe aging skin deserves products that are both sophisticated and supportive. We believe visible results should not require sacrificing comfort. And we believe a daily skincare routine can become a meaningful ritual of self respect and confidence.

A Mother and Daughter Brand

Corrective Skin is proudly female founded, female owned and rooted in the relationship between a mother and daughter.

My mother gave me more than a career. She taught me to care deeply about the work, to never compromise the quality of a formula and to remember that every product eventually reaches a real person with her own concerns, hopes and story.

Our three core values are connection, integrity and empowerment.

Connection is the trust we have built with our clients, our online community and one another.

Integrity is the commitment to create products thoughtfully and to communicate honestly about what skincare can do.

Empowerment is helping women feel informed, confident and supported as they care for their skin through every stage of life.

These values shape our products, our education and the community we are continuing to build.

The Next Chapter of Corrective Skin

Corrective Skin began with one woman who wanted control over the products she trusted with her clients’ skin. It grew through the treatment room, through word of mouth and through generations of people who believed in what she created.

I was there as a young girl when the first formulas took shape. I later stood beside my mother as an aesthetician, caring for thousands of faces and seeing what consistent, thoughtfully formulated skincare could mean to someone. Today, I have the privilege of carrying her work forward and introducing it to a much larger community.

As we grow, we will continue investing in clinical testing, thoughtful innovation and products designed around the real needs of changing skin. But growth will never mean leaving behind the values or personal connection that brought us here.

We are still the mother and daughter brand born in Salt Lake City. We are still aestheticians at heart. And behind every formula is still the same belief that started Corrective Skin more than 30 years ago: when a product is created with knowledge, integrity and genuine care for the person using it, skincare can become something much more meaningful than a routine.

It can become a source of confidence, connection and empowerment.

That is the Corrective Skin story, and we are so grateful to have you as part of its next chapter.


Frequently Asked Questions About Corrective Skin

Who Founded Corrective Skin?

Corrective Skin was founded by aesthetician Gale Roberts in Salt Lake City more than 30 years ago. Gale began developing professional skincare formulas after seeing the need for products she could trust and use consistently with her treatment-room clients.

Who Owns Corrective Skin Today?

Corrective Skin is female owned and led by Gale's daughter, Kelly Brown, a master aesthetician with more than 25 years of professional experience. Kelly worked alongside her mother in the treatment room before stepping into leadership of the product company and carrying the family brand forward.

Where Is Corrective Skin Based?

Corrective Skin was founded in Salt Lake City, Utah. The region's high altitude and dry desert climate helped shape the brand's Desert Born, Desert Proven approach to creating performance-focused skincare that also supports moisture, comfort and the skin barrier.

What Makes Corrective Skin Different?

Corrective Skin was developed through decades of hands-on experience treating real clients. Its formulas combine performance-focused ingredients with antioxidants, peptides, moisturizing lipids and soothing botanical support. The brand is guided by three core values: connection, integrity and empowerment.

What Was the First Corrective Skin Product?

EGF Cream was the first proprietary Corrective Skin formulation and remains the brand's hero product. It was inspired by Gale Roberts's interest in epidermal growth factor and the science of skin communication and visible renewal.

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